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Wednesday, September 28, 2011

Up



HERRIMAN, Utah � Cute is the Walt Disney Company�s stock in trade, but there is nothing soft and cuddly about how it protects its intellectual property.




The sherbet-colored structure sits at the intersection of Meadowside Drive and Herriman Rose Boulevard here, but you don�t need directions to find it. Just look for the swarm of helium-filled balloons that the developer tied to the chimney of a house that has a gabled roof, scalloped siding and agarden hose neatly coiled next to the porch � all details taken from �Up,� the 2009 hit about an old man and his flying abode.

The house is a product of the strange obsession of one man � in this case, the son of a former governor � his connections, the film�s powerful director and a company that is trying to evaluate with more care the hundreds of requests it receives a month from people wanting to use its characters and imagery.