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Wednesday, March 17, 2010

Ava Anderson Non-Toxic cosmetics

I don't always take into consideration what is actually in my make-up, however I always check to make sure it's vegetarian / vegan and not tested on animals.  But, the other ingredients?  Very rarely do I take pause to find out what exactly I'm putting on my face and body.  Fairly surprising considering I try to live a green life and eat ethically!

Ava Anderson is a new line of products with a zero ingredient score on the Environmental Working Group's cosmetic safety database, are made in the USA, are vegan, are cruelty-free, and of course are 100% non-toxic.  The mascara I used to use, L'Or�al Voluminous Mascara, has an ingredient score of 5, meaning it's a moderate hazard.  The mascara that I use now, Covergirl Exact Eyelights, scores a 9, the highest hazard possible!  No wonder my eyes have been bothering me.

Founder and CEO Ava Sprague Anderson (um, she's only 16 years old, people!!!) takes pride in her new line of products.  On Ava�s packaging, in the largest letters possible, you will find a list of ingredients, as she is proud of them and has nothing to hide. You will never see the words �key ingredients� or �active ingredients�, leaving you to guess what other ingredients are in there.

There is a skin care line of cleanser, exfoliator, toner, moisturizer, eye makeup remover pads, and a sugar lip scrub. The lip color collection was just revealed on Saturday at the company's first convention. There are four lipsticks and four lip glosses and they are colored with things like beet juice and flower extracts, have no petroleum products or artificial chemical colorings, and smell really nice (think shea butter, beeswax, & mint). They are also naturally antibacterial, antioxidant rich, and have a natural SPF of 6.

The men's line, baby line, additional cosmetics, household cleaners, personal care products like soaps and deodorants are all on their way.  Ava's already been getting pretty great press coverage (Teen Vogue, Glamour, Vanity Fair) and there's no doubt that the press will continue.
 
My friend Heather just became an Ava Anderson rep, so check out her personalized website and feel free to email her with any questions.